Privacy Policy

Lacuna Media ("Lacuna Media," "we," "us," or "our") operates the website located at lacunamedia.com (the "Site"). This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information. By using the Site or submitting a contact form, you agree to this policy.

1. Information We Collect

Information you provide directly

When you fill out a contact or lead form on our Site, we collect:

• Full name
• Email address
• Business name
• Phone number (if provided)
• Service interest
• Any message or goal you describe
• SMS consent status (if you opt in)

Information collected automatically

When you visit the Site, we may automatically collect basic technical information such as your IP address, browser type, referring URL, and pages visited. We use this data only to understand aggregate site usage and improve the Site.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and deliver the free marketing audit you requested
• Send you information about Lacuna Media services relevant to your inquiry
• Send SMS messages if you have explicitly opted in (see Section 4)
• Comply with legal obligations
• Improve our Site and services

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Email Communications

By submitting a contact form, you consent to receive email communications from Lacuna Media regarding your inquiry and information about our services. Each marketing email we send includes an unsubscribe link in compliance with the CAN-SPAM Act. To opt out of marketing emails at any time, click "Unsubscribe" in any email or contact us at hello@lacunamedia.com.

4. SMS / Text Message Communications

SMS consent is entirely optional and separate from email consent.

If you check the SMS consent checkbox on our contact form, you are explicitly consenting to receive text messages from Lacuna Media at the US phone number you provide. This constitutes your written consent under the Telephone Consumer Protection Act (TCPA).

• Message types: Service updates, follow-ups on your inquiry, and promotional messages about our digital marketing services.
• Message frequency: Message frequency varies; typically no more than 4 messages per month.
• Message & data rates: Standard message and data rates from your carrier may apply.
• To opt out: Reply STOP to any SMS message at any time. You will receive a confirmation and no further messages will be sent.
• For help: Reply HELP or contact us at hello@lacunamedia.com.
• Carriers: Carriers are not liable for delayed or undelivered messages.

We will never share or sell your phone number. SMS consent is not a condition of any purchase or service.

5. Cookies and Tracking

Our Site may use cookies and similar technologies to enhance your experience. If we use analytics tools (such as Google Analytics), those services may set their own cookies subject to their own privacy policies. You can disable cookies in your browser settings; some Site features may not function as intended if you do.

6. Data Sharing and Disclosure

We may share your information only in the following limited circumstances:

• Service providers: Third-party vendors who help us operate the Site or deliver our services (e.g., email platform, analytics), bound by confidentiality obligations.
• Legal requirements: When required by law, subpoena, court order, or to protect the rights, property, or safety of Lacuna Media, our clients, or the public.
• Business transfers: If Lacuna Media is acquired or merges with another entity, your information may be transferred as part of that transaction.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, typically no longer than 3 years from your last interaction with us, unless a longer retention period is required by law.

8. Your Rights

Depending on your location, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• If you are a California resident, exercise rights under the California Consumer Privacy Act (CCPA), including the right to know, the right to delete, and the right to opt out of the sale of personal information (we do not sell personal information)

To exercise any of these rights, contact us at hello@lacunamedia.com with the subject line "Privacy Request."

9. Children's Privacy

Our Site is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Lacuna Media
Email: hello@lacunamedia.com
Website: lacunamedia.com