Paid Advertising
Every dollar tracked. Every campaign optimised. We run paid ads on Google, Meta, and TikTok that generate qualified leads — not just clicks.
Why paid advertising works
Organic growth is powerful, but it takes time. Paid advertising delivers results immediately — putting your business directly in front of people who are actively searching for what you offer or who match your ideal customer profile. When managed correctly, paid ads produce a measurable, predictable return: you know exactly what you spend and exactly what you get back.
The problem is most businesses either waste budget on poorly structured campaigns or hand their accounts to agencies that set it once and bill monthly. At Lacuna Media, we treat your ad spend like our own — optimising daily, testing relentlessly, and cutting what doesn't convert.
Our approach
Precise Targeting
Reach the right people at the right time — by location, intent, demographics, and behaviour across Google, Meta, and TikTok.
Continuous Optimisation
We test and refine daily. Budgets shift to what works. Nothing is set-and-forget.
ROI-Focused
Every decision is tied to cost-per-acquisition, not impressions or click-through rates alone.
Full Transparency
You see everything — spend, results, and exactly what we're doing with your budget.
Platforms we manage
Google Ads
Capture demand the moment it exists. Google Search Ads put your business in front of people actively searching for what you offer — the highest-intent traffic available. We also run Display and Performance Max campaigns to drive awareness and retarget warm audiences.
Meta Ads (Facebook & Instagram)
Build awareness and drive action across the world's largest social platforms. Meta's targeting capabilities let us find your exact customer profile by interest, behaviour, and lookalike audiences. Ideal for lead generation, e-commerce, and retargeting.
TikTok Ads
TikTok's explosive growth makes it one of the highest-reach, lowest-cost ad platforms available today. We create and manage In-Feed and TopView campaigns that blend into native content — driving brand awareness and direct response for businesses ready to reach a younger, highly engaged audience.
What's included
- Campaign strategy and audience research
- Google Search & Display campaign setup
- Facebook & Instagram Ads setup
- TikTok Ads setup and management
- Conversion tracking & pixel implementation
- A/B testing of ad creative and copy
- Landing page recommendations
- Monthly performance reporting
- Ongoing bid management & budget optimisation
Common questions
How much ad budget do I need to get started?
We typically recommend a minimum monthly ad spend of $1,000–$1,500 to generate statistically meaningful data for optimisation. The right budget depends on your industry, competition, and goals — we'll advise specifically during your free audit.
How long before I see results?
Google Search Ads can generate leads within days of launch. Meta and TikTok campaigns typically need 2–4 weeks for the algorithm to exit the learning phase. Expect the first 30 days to be a calibration period, with performance improving steadily through month 2 and 3.
Do you manage the ad creative too?
Yes. We write all ad copy and provide creative direction. For image and video assets we collaborate with you — using your existing brand materials or briefing our design partners to create new content.
Can I pause or cancel at any time?
Yes. We operate on a month-to-month basis with no lock-in contracts. We're confident enough in our results that we don't need to trap you.
Stop wasting ad spend. Start getting results.
We'll audit your existing campaigns (or build from scratch) and show you exactly what's leaving money on the table.